Archives for December 2006
Management in the Next Society, by Peter Drucker
This book is a compilation of several articles written by Drucker between the late 90’s and the beginning of the present century. The book is highly recommended for those interested in the analysis of trends in society and management.
Drucker refers to topics such as the decrease in the birth rate; the declination of the industry […]
Books about Trends
Books about Trends comprise one of the essential topics of Trends & Business. Certain books originated our interest for this subject many years ago. They were The Third Wave and Power Shift, by Alvin Toffler.
More recently, a book that we consider very interesting about business trends is Funky Business, by Jonas Ridderstrale and Kjell Nordstrom, […]
New challenges for Brand Management
Before the Internet, e-mail, and more recently, websites like You Tube and Google Video, viral marketing didn’t have the strength it has today. Consumers didn’t almost participate in brand image building. At present, consumers may have an enormous influence on it.
The videos of Diet Coke and Mentos are an example of this trend. There are […]
