Books about Trends
Books about Trends comprise one of the essential topics of Trends & Business. Certain books originated our interest for this subject many years ago. They were The Third Wave and Power Shift, by Alvin Toffler.
More recently, a book that we consider very interesting about business trends is Funky Business, by Jonas Ridderstrale and Kjell Nordstrom, the two Swedish professors seen in the book cover. Among the topics they talk about, we can mention the increasing importance of knowledge in the economy; the changes in technology, institutions and values; and the role of innovation, creativity, and identity. The book is recommended for those who are looking for a simple and attractive approach to the subject of modern business trends.
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