Karaoke Capitalism
Some years after writing Funky Business, Jonas Ridderstrale and Kjell Nordstrom wrote Karaoke Capitalism. The book repeats many of the concepts of its predecessor (it talks again about technologies, institutions, and values, for example) but it provides some new thoughts about them. It also refers to topics that were not so deeply treated in Funky Business, like the growing breach between rich and poor people, the virtual disappearance of national frontiers, and the importance of focusing on emotion rather than on reason. The central message is that you must try to be yourself, be original, creative, and constantly innovate, to achieve success in the world of Karaoke Capitalism, in which everybody just imitates the rest.
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