An interview with Kevin Roberts
An interview with Kevin Roberts, CEO of Saatchi and Saatchi, has been published by Knowledge at Wharton.
Kevin provides very interesting concepts. For example:
Brands were invented to charge premiums.
The power has switched from the big companies (such as P&G) to big retailers (such as Walmart) to the consumer.
There are three things that we think make a “lovemark”: mystery, sensuality and intimacy, words that are never used in an MBA program.
You cannot find insight and foresight in data analysis.
New Zeland is a great place to live.
We recommend reading (or listening) the whole story clicking here.
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