Inteview with Don Tapscott

A very interesting conversation with Don Tapscott, author of Wikinomics.

Some of the topics covered:

The relationship between technology and business.

“The Perfect Storm”: The changes in technology (Internet), demographics, society, and economics.

The paradigm shifts.

Music should be a service, not a good.

The power of mass collaboration.

Opening the boundaries of the companies.

Google is a digital conglomerate with software, advertising, media, retail, financial services…

Adaptation to the environment. Example: IBM: “we are not gonna fight linux, we are gonna embrace it”.

The new way of building a jumbo jet (Boeing).

Leadership for change.

Peter Senge - The learning organization.

Government applications. Clinton and the conversation about the digital divide. The citizen engagement.

“We have always done it this way.”

Customization - The prosumers.

University - The same way of doing things - From a teacher focus to a student focus.


19 April 2008 | Trends At Work, Trends in Management, Trends in Marketing, World Business Trends, Globalization, Into the Future, Lifestyle Trends, Internet Trends, Customization, Generation/Age Trends, Books about Trends, Trends in Technology, Trends in Media, Demographic Trends, Innovation | Comments

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