Inteview with Don Tapscott
A very interesting conversation with Don Tapscott, author of Wikinomics.
Some of the topics covered:
The relationship between technology and business.
“The Perfect Storm”: The changes in technology (Internet), demographics, society, and economics.
The paradigm shifts.
Music should be a service, not a good.
The power of mass collaboration.
Opening the boundaries of the companies.
Google is a digital conglomerate with software, advertising, media, retail, financial services…
Adaptation to the environment. Example: IBM: “we are not gonna fight linux, we are gonna embrace it”.
The new way of building a jumbo jet (Boeing).
Leadership for change.
Peter Senge - The learning organization.
Government applications. Clinton and the conversation about the digital divide. The citizen engagement.
“We have always done it this way.”
Customization - The prosumers.
University - The same way of doing things - From a teacher focus to a student focus.


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