Archives for the 'Coolest Trends' Category

An interview with Kevin Roberts

An interview with Kevin Roberts, CEO of Saatchi and Saatchi, has been published by Knowledge at Wharton.
Kevin provides very interesting concepts. For example:
Brands were invented to charge premiums.
The power has switched from the big companies (such as P&G) to big retailers (such as Walmart) to the consumer.
There are three things that we think make a […]

3 April 2008 | Trends At Work, Trends in Marketing, World Business Trends, Coolest Trends, Into the Future, Lifestyle Trends, Advertising Trends, Trends in Retail, Trends in Technology, Trends in Media, Innovation, Trends in Culture, Trends in Entertainment | No Comments

Apple, The World’s Most Innovative Firm

According to The Economist, Apple consistently ranks first in polls of the world’s most innovative firms. Those people who are interested in innovation probably will enjoy this article about Apple and its main products (Macintosh, iPod, iPhone), and also this article about Steve Jobs.

Another article that talks about the innovative Apple appeared on Business […]

4 August 2007 | Trends At Work, Coolest Trends, Trends in Technology, Trends in Media, Innovation | No Comments

Unlocking Cool

An interesting presentation about innovation and creativity. It includes many examples.

12 April 2007 | Trends in Management, Coolest Trends, Books about Trends, Viral Marketing | No Comments

Interactive Advertising

Catchyoo is a family of interactivity products for floors, walls, tables and 3D spaces. A great application is interactive advertising. We recommend visiting their website (which by the way, it’s fantastic) and watch the demos of their products. They are awesome!
As a sample, here is a video of an interactive table:

Japanese are really good for […]

12 February 2007 | Trends in Marketing, Coolest Trends, Into the Future, Advertising Trends, Trends in Retail, Trends in Technology | No Comments