Archives for the 'Trends in Marketing' Category
Impressive Video about the Consumption Society
Here is “The Story of Stuff”: an excellent video about the consumption society and about how we are destroying our planet. It criticizes specially the United States.
At least the end is kind of positive because it mentions some “green” trends taking place…
The Adaptation of Music Stores to the Times of Internet
An interesting article in Business Week talks about this adaptation, with the example of Other Music.
Inteview with Don Tapscott
A very interesting conversation with Don Tapscott, author of Wikinomics.
Some of the topics covered:
The relationship between technology and business.
“The Perfect Storm”: The changes in technology (Internet), demographics, society, and economics.
The paradigm shifts.
Music should be a service, not a good.
The power of mass collaboration.
Opening the boundaries of the companies.
Google is a digital conglomerate with software, advertising, […]
An interview with Kevin Roberts
An interview with Kevin Roberts, CEO of Saatchi and Saatchi, has been published by Knowledge at Wharton.
Kevin provides very interesting concepts. For example:
Brands were invented to charge premiums.
The power has switched from the big companies (such as P&G) to big retailers (such as Walmart) to the consumer.
There are three things that we think make a […]
Great article about Freeconomics
A great article about businesses that are free has been published by Wired. One of the most remarkable concepts is that free is very different from charging one cent.
The story about Gillette is very interesting too.
Other authors that have talked about the free economy are the writers of Funky Business and Karaoke Capitalism.
The Declination of the CD
An interesting article published in The Economist talks about the transformation of the music industry. It says that “In America, according to Nielsen SoundScan, the volume of physical albums sold dropped by 19% in 2007 from the year before—faster than anyone had expected. For the first half of 2007, sales of music on CD and […]
The Future Of Software
According to this article from Knowledge at Wharton, the future of software is much related to the Internet.
Particularly, this seems to be a great challenge for Microsoft, the king of off line software.
On the one hand, Google has its own Excel, Word, and PowerPoint, already online (Google Docs).
On the other hand, there are others threats […]
Sergey Brin and Larry Page talk about Google
Sergey Brin and Larry Page talk about Google, their culture, innovation, Adsense, the future, and so on. A look at one of the most interesting companies in the world today.
Excellent Interview With Steve Jobs And Bill Gates
In this joint interview with Walt Mossberg and Kara Swisher, Bill Gates and Steve Jobs talk about trends in technology and business: the past, the present, the future, mobile devices, Apple and Microsoft, entertainment, advertising, internet, and so on.
Here we include a video with the highlights of the interview, but in total it is about […]
More Customized Products: Now, Little Cars
After the success of Build-A-Bear, the same business model is being used by another company: Ridemakerz. The details of their story have been published on Business Week these days.
Present and Future of Media
An interesting video about the present and the future of Media. It is similar to Epic 2014.
The Power of Corporate Kinetics
In 1998, Michael Fradette and Steve Michaud wrote the book “The Power of Corporate Kinetics”.
In that book, 9 years ago, the authors already talked about the death of predictability, originated in the continuous changes of the environment. They stated that companies must be prepared to react instantaneously to market dynamics, and they gave recommendations to […]
