Archives for the 'Advertising Trends' Category
Impressive Video about the Consumption Society
Here is “The Story of Stuff”: an excellent video about the consumption society and about how we are destroying our planet. It criticizes specially the United States.
At least the end is kind of positive because it mentions some “green” trends taking place…
An interview with Kevin Roberts
An interview with Kevin Roberts, CEO of Saatchi and Saatchi, has been published by Knowledge at Wharton.
Kevin provides very interesting concepts. For example:
Brands were invented to charge premiums.
The power has switched from the big companies (such as P&G) to big retailers (such as Walmart) to the consumer.
There are three things that we think make a […]
Great article about Freeconomics
A great article about businesses that are free has been published by Wired. One of the most remarkable concepts is that free is very different from charging one cent.
The story about Gillette is very interesting too.
Other authors that have talked about the free economy are the writers of Funky Business and Karaoke Capitalism.
Sergey Brin and Larry Page talk about Google
Sergey Brin and Larry Page talk about Google, their culture, innovation, Adsense, the future, and so on. A look at one of the most interesting companies in the world today.
Excellent Interview With Steve Jobs And Bill Gates
In this joint interview with Walt Mossberg and Kara Swisher, Bill Gates and Steve Jobs talk about trends in technology and business: the past, the present, the future, mobile devices, Apple and Microsoft, entertainment, advertising, internet, and so on.
Here we include a video with the highlights of the interview, but in total it is about […]
Present and Future of Media
An interesting video about the present and the future of Media. It is similar to Epic 2014.
Interactive Advertising
Catchyoo is a family of interactivity products for floors, walls, tables and 3D spaces. A great application is interactive advertising. We recommend visiting their website (which by the way, it’s fantastic) and watch the demos of their products. They are awesome!
As a sample, here is a video of an interactive table:
Japanese are really good for […]
New challenges for Brand Management
Before the Internet, e-mail, and more recently, websites like You Tube and Google Video, viral marketing didn’t have the strength it has today. Consumers didn’t almost participate in brand image building. At present, consumers may have an enormous influence on it.
The videos of Diet Coke and Mentos are an example of this trend. There are […]
