Archives for the 'Viral Marketing' Category
Unlocking Cool
An interesting presentation about innovation and creativity. It includes many examples.
New challenges for Brand Management
Before the Internet, e-mail, and more recently, websites like You Tube and Google Video, viral marketing didn’t have the strength it has today. Consumers didn’t almost participate in brand image building. At present, consumers may have an enormous influence on it.
The videos of Diet Coke and Mentos are an example of this trend. There are […]
